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Sociology or Pub Ad?

Dear Friends,
I have given one unsuccessful attempt in 2011. Having failed in pre itself, I chose to consolidate my academics by pursuing a PG. Now I have decided tro sit for 2014 attempt. I am in terrible dilemma over the choice of optional. I am confused between Sociology and Pub ad. I would've taken up Pub Ad had it not been the most popular choice, since the new GS syllabus seems to have quite a bit of its syllabus in common. Requirement of being up to date and aler for every new commission and commitees, etc and last year's tough questions are also two big reasons that are scaring me.
I have no idea about Sociology and haven't studied it even once. But I feel it has a static syllabus and less rush compared to Pub ad which may prevent me from scaling. Would it be advisable for me to take it up? How much information gathering and memorizing stuff do I need to do? What are the specific skills needed to write a scoring answer in this optional? Kindly advise..

Thanking you in anticipation

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