Pitch in relevant contemporary events daily. Whatever you read. Whichever Pub Ad topic it comes under.
Format could be like this,
1. Event/Initiative/Survey report/Model
2. One or two lines explaining it. Pls don't copy paste it. (Lazy already
3. Under what Pub Ad sub-domain can it be used.
At the end of the month, We shall collect and classify these affairs under each Pub Ad topic.
1. I can't stress more the importance of mentioning and linking current events when you write answers.
2. By making it a habit(hobby), one could read daily(TheHindu/IE) from PubAd perspective. Useful for Paper II as we can resist the tendency to write GS like answers here.
3. Motivation. Looking at strengths of others would naturally pull urself up.
4. I believe, with this approach, we will not lose focus by overburdening ourself with low RoI papers like GS I,II,III etc..
Great Men are not born. They grow Great